Rompetrol Downstream has entered into a partnership with Carrefour Romania for the implementation of a pilot project regarding the opening of Carrefour Express convenience shops in the hei area of Rompetrol gas stations. The pilot will take place in two stations, where customers will be able to choose from a varied portfolio of products suitable for immediate shopping - from fresh, BIO or "ready to eat", to hygiene products.
The first store is already open in the Rompetrol station in Mogoşoaia (Ficusului Street, no. 2A), with the second one set to become operational by the end of the month in Ploieşti (Republicii Boulevard, no. 140). Both Carrefour Express stores will operate non-stop.
"Rompetrol has focused its efforts, in the last two years, both on the development of the gas station network and on their transformation into service centers, which will give customers the opportunity to solve, with a single stop, several tasks on the daily activities list. Through the new pilot project, we want to offer our customers an extension of the range of products available and, based on their feedback, to analyze a possible development of this partnership", said Zhanibek Nugertayev, General Manager of Rompetrol Downstream.
Thus, customers have access to a wide variety of products, such as snacks, fresh products, but also non-food products, from hygiene products to travel kits (cosmetics in small containers, shower gels, shampoos, deodorants or baby wipes), emergency kits (disinfectant, patches), gifts (cosmetic sets, alcoholic beverages, toys, pralines) or seasonal products, both food and non-food.
At the same time, the two hei gastro-restaurant areas in Rompetrol stations will continue to offer the well-known assortment of sandwiches, salads and freshly prepared fruits, respectively a wide portfolio of coffee-based drinks.
"Carrefour Express stores respond to an increasingly dynamic lifestyle and offer healthy solutions, close to customers. Through the partnership with Rompetrol, we extend this proximity to motorized customers in transit, with an offer adapted to the long journey - from immediate necessities to premium or organic products, for fast purchases, even from gas stations. The Express format is an important pillar in our expansion strategy, and we are happy to have with us a reliable partner such as Rompetrol, with whom we can develop", said Vincent Rochefort, Director of the Proximity Network of Carrefour Romania.
In line with Carrefour's commitment to providing healthy options, Express stores located at Rompetrol stations will also feature organic products, including under private label Carrefour Bio.
At the same time, the Express stores also have a varied assortment of drinks, starting with a selection of Romanian wines, curated by Carrefour Romania through the reference program "Open Romanian Wine". Thus, customers can enjoy a generous range of premium wines, Romanian wines, and wines developed exclusively for the Carrefour network, perfect options for customers who want to enjoy a quality wine, once they reach their destination. Moreover, customers can find a wide range of beer (premium, artisanal or special, but also without alcohol), to satisfy even the most fastidious tastes.
The existing store area within the gas stations will be redeveloped according to Carrefour Express standards, and the cash register area will be common, both for the purchases of fuels, products from the gastro hey portfolio, and for the Carrefour store.
Thus, in addition to refueling, Rompetrol gas stations offer customers the opportunity to purchase both products for consumption on the spot and certain products for consumption at home. They can also pay for vignettes and bridge fees, withdraw cash from the cash register, pick up their package from the easyboxes near the station, and buy tickets to events or the lottery. In the future, they will be able to generate car and travel insurance.
Carrefour Romania offers its customers a universe of possibilities for safe shopping: directly in the over 360 stores in the country, where, with the Carrefour application and Self Service cash registers, the shopping session becomes quick and easy or through online services shopping with home delivery or Click & Collect: www.carrefour.ro and the BRINGO platform, available for free in Google Play and the App Store.
Carrefour supports the communities in which it operates through long-term national programs and initiatives, with a positive impact on society as a whole: “Cooperativa Agricolă Vărăşti”, the first of its kind founded by retailers in Romania, “Deschidem Vinul Românesc” and “Creştem România BIO”, in which it introduced for the first time in Romania, the label "in conversion to bio". In addition, Carrefour has supported both financially and through the transfer of expertise, the establishment of the Foundation for the Development of Agriculture, an independent body that aims to contribute to a systemic change in the vegetable sector in Romania. At the same time, it launched the “Act For Good” program, which turns shopping into a personalized experience with a social impact: through each shopping session, and not only, users receive “Act For Good” points, through which they can do good deeds, but can also benefit from discounts and personalized offers.
Caring for the community and the environment, Carrefour Romania runs “Punem Preţ pe Plastic”, a circular economy program aimed at reducing the amount of plastic packaging and putting plastic in a responsible circuit, through reduction, reuse and recycling. The company has also introduced biodegradable and compostable bags along with a wide range of biodegradable products, conducts selective collection programs and carries out initiatives to encourage good habits. To these initiatives are added the contribution of over a decade to the Food Bank - Red Cross and support for many other programs that support vulnerable communities and reduce food waste.
About KMG International – Rompetrol
Rompetrol Downstream is the retail division of the KMG International Group in Romania. At the end of 2021, the company operated, internally, a fuel distribution network consisting of 1,207 points of sale (own stations, Rompetrol Partner and Express franchise stations, mobile stations: express, internal bases of 9 and 20 cubic meters). To these are added 6 depots and over 200 car charging points with liquefied petroleum gas - LPG.
The continuous development of the distribution network in Romania is a priority direction for the company and the Group, which should offer our partners quality fuels and services.
In the context of the pandemic, the company introduced new services in stations, specific to customer needs and in line with the measures taken by the authorities. Thus, for the first time on the local market, the cash withdrawal service from the cash registers was introduced and partnerships were concluded with the largest online stores.
And to reduce the time spent in stations, in conditions of safety and social distance, we launched a unique concept in the profile market - "ZERO CONTACT", through which our customers can request online a fuel card - Fill & Go, can fuel directly to the pump and can use online methods to pay current bills.
Wholly owned by Kazakhstan's national oil and gas company KazMunayGas, KMG International Group owns and operates significant operations in Eastern Europe and Central Asia.
With approximately 6,000 employees, the main activities of the Group consist of major commercial operations with oil and petroleum products (trading), refining and petrochemicals, distribution (retail) and marketing, as well as other services in the field of oil, well drilling and industrial services. integrated - EPCM (engineering, procurement, construction and project management).
In Romania, the Group operates the Petromidia Năvodari refinery (the largest and most complex internal processing unit) and the Vega Ploieşti refinery (the only national producer of bitumen and hexane), but also the only petrochemical division. In addition, there is an extensive fuel distribution network in the Black Sea region, both through the Group's subsidiaries (Romania, Moldova, Bulgaria and Georgia) and through various partners in the Central and Eastern European region (Turkey, Serbia or Greece).